Angela McMillan

Director of Special Events, Communication, and Marketing

Content Marketing is THE approach for associations who want to stay relevant and engaged with their members because it means providing thoughtful, useful assets in a variety of formats for consumption and use. Learn practical approaches to creating content regardless of staff size and discuss how to encourage staff to create content. Explore a case study where rules and regulations were turned into positively-rated content.

ABOUT MMCCon

The ASAE Marketing, Membership & Communications Conference (MMCC) gives association and nonprofit professionals the insights necessary to take their marcomm and membership strategies to new heights. Learn the latest in engagement, technology, and trends from industry innovators.