Natasha Edwards

Marketing & Special Projects Manager

When was the last time you took a close look at what your written and visual messages communicate about your association? Or took the time to compare your competitors’ offerings, branding and messaging, member benefits, marketing, and more against your own? If it’s been too long—or never been done—it’s time to consider the benefits of conducting a communication audit and competitive analyses. Learn the benefits of these research approaches, how to conduct them, and how to present and apply the findings. You’ll hear two case studies which demonstrate what recent audits and analyses uncovered, and changes the associations made as a result.

ABOUT MMCCon

The ASAE Marketing, Membership & Communications Conference (MMCC) gives association and nonprofit professionals the insights necessary to take their marcomm and membership strategies to new heights. Learn the latest in engagement, technology, and trends from industry innovators.