Be Our Guest at The Battery Show and

Electric & Hybrid Vehicle Technology Expo 

September 14, 15 & 16, 2021
Suburban Collection Showplace
Novi, Michigan

Join Advanced Technical Services in Booth #1832 at The Battery Show & Electric and Hybrid Vehicle Technology Expo

September 14 - 16, 2021

Use promo code SPECIAL to get a free expo pass and 20% off a conference pass!

We’re thrilled to announce that we’ll be participating at The Battery Show and EV Tech Expo live event and would like to invite you to the show.  

Each year, engineers, innovators, and thought leaders converge in Novi, Michigan, for a conference and expo focused on keeping up with the fast-moving advanced battery and automotive industries.  

Register now and come visit us in Novi, Michigan this September 14-16. Remember to use the promo code SPECIAL for a free expo pass or 20% off a conference pass.  

We look forward to seeing you this September! 

The #1 Advanced Battery and Electric Vehicle Event in North America

We’re packing up and heading to The Battery Show and Electric & Hybrid Vehicle Technology Expo for three full days of networking, product demos, engaging activities, and of course, fun. Please join me there by using promo code SPECIAL. 

The event brings together industry professionals and offers exclusive show features including: 

New Product Showcases

Open Tech Forum

Networking Receptions

Lunch & Learn

Get an under-the-hood look at new technologies from more than 25 exhibiting companies. Each exhibitor will host 15-minute live demonstrations offering a close examination of new and improved solutions for your applications.

Explore what’s new in battery and H/EV design and innovation at the Open Tech Forum. Hosted on the expo floor, you can learn from teardowns, listen to technical presentations and join panel discussions. Sessions are free and open to everyone.

The perfect way to end a productive day, meet like-minded engineers, designers, and decision-makers over beverages and light bites at complimentary networking receptions. Join us on Tuesday and Wednesday at 4:30 p.m in the expo.

Sponsored Industry Sessions
Access industry leading educational sessions provided by suppliers such as LORD, ATS, ESI and more. Maximize your lunch hour at a new sponsored Lunch & Learn from Henkel. Arrive early as seats are limited!

Use promo code SPECIAL when you register online to get your free pass or to save 20% on your conference pass.  

10,000+

ATTENDEES

550+

SUPPLIERS

150+

SPEAKERS

72+

HOURS OF EDUCATION

COVID-19 Information 

As of Tuesday, June 22, Michigan reopened ahead of schedule, removing capacity limits and physical distance requirements, with limited exceptions. Below you will find a quick summary of these recent changes, subject to change based on state-mandated guidelines, and how this will affect your event experience at the Show.

Effective June 22: 

• Face Coverings 
  Masks are not required. We recommend wearing a mask if you have not been vaccinated. 
• Physical Distancing 
  Although physical distancing restrictions have been removed, currently Informa is planning 2’ social distancing in conference session rooms. 
• Contactless Registration 
  No more standing in line for a badge or visiting the check-in counter! You can easily access the show floor, sessions, and events with your digital badge on your smartphone. 
• Exhibit Floor 
  Our complimentary networking receptions and New Product Showcase demos on the exhibit floor will run again this year. Additional safety signage for measures on washing hands, utilizing hand sanitization stations, and alternative handshakes will be posted. 

As Michigan re-opens, we hope you’re as excited as we are to connect with our advanced battery and EV/HEV tech community again in Novi this September. 

Your safety continues to be a top priorityWe will continue to work diligently on all fronts to ensure a safe and enjoyable experience for all. We continue to partner with the Suburban Collection Showplace, our event partners and vendors, and local authorities to identify safe operating procedures for this event. We’ll be sure to keep you informed here regarding any future updates from the state of Michigan.