Lisa Block and Dave Lutz

Managing Director

An increasing number of associations are greying right before our eyes. Attracting the next-generation member and conference participant has never been more urgent. Discover illuminating insights about what next-generation professionals want and expect in education and networking experiences. Uncover what drives people away from your events or association and what compels them to keep coming back for more.Takeaway: Consider how major workforce trends are changing the pipeline for next-generation participants.Takeaway: Identify insights from sociology research about what society wants today from institutions and experiences.Takeaway: Evaluate user and learning design principles that resonate with next-generation participants.Takeaway: Discuss the effectiveness of student participation and pricing strategies.