Sheri Jacobs

MS

Consider the following scenario: It’s been two years since you launched a new educational program, and your attendance or revenue has fallen far short of projections. The organization’s leadership is considering pulling the plug on the initiative. Prior to the launch, you conducted a survey to identify interest in the topic, barriers to attendance, pricing thresholds, and the best time and location to host the program. Anecdotally, you’ve heard your volunteer leaders express how important it is for the organization to be a thought leader and the leading source of information on this topic. You’ve used multiple channels to promote your program, and you feel confident the issue isn’t a lack of awareness. So, what went wrong? If this scenario sounds familiar, you are not alone. To figure out what went wrong, understand the key components to developing programs and products that solve problems. Learn the successful strategies to develop products that fly off the shelf and programs that sell out.Takeaway: Improve pivot readiness by understanding how best to adapt programs and products to meet the changing needs of your community.Takeaway: Learn how to modify your current portfolio to increase sales and participation.Takeaway: Learn what questions need to be asked in order to develop programs that solve members' problems.Takeaway: Learn how to incorporate a greater tolerance for failure in order to achieve higher levels of engagement.