Discover how webinars and other tactics helped information management firm Iron Mountain educate small businesses about their market. Think webinars aren't effective? A sales pipeline of $290,000, 194 registrations and 79 attendees says otherwise. When Recall (now part of Iron Mountain) identified a market opening with small and medium businesses, the company developed a strategy to position itself as a thought leader, educating SMBs on ways to protect their physical and digital data. Key Takeaways: • The ways webinars and other tactics can educate prospects • Do-it-now steps to create brand awareness • Ideas for thought-leadership focused lead gen
Tuesday 8/22/17 at 11:10 - 12:00
Conference Discussions Will Include:
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